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Marketing Techniques for Engaging Employees in Your School Employee Wellness Program 3/21/2012
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Special Guest Presenter: Kristi Dickerson - DOWNLOAD PPT

Kristi is the District Wellness Coordinator at the School District of Manatee County, Bradenton, Florida and the owner of Totasola, an Employee Wellness Consulting firm. Kristi has a background in health management, marketing, sales, event promotion, and entertainment.Kristi has helped the School District of Manatee County earn the 2011 American Heart Association's Worksite Innovative Award and a Fit Friendly Company Award. Her wellness programs success has been reported in Florida newspapers, profiled on television news segments, and featured in a national magazine, District Administration.

Webinar Description:
In this webinar, participants will learn about marketing techniques that can help increase and maintain participation in their school employee wellness program. Techniques discussed will include:

  • Branding—what is it, why use it;
  • Effective communication tools and methods—old and new, such as social networking;
  • Message development—how to get their attention; and Unexpected opportunities to reach employees.

Learning Objectives:
At the conclusion of the webinar, participants will be able to:

  • Explain the benefits of branding your school employee wellness program.
  • Identify effective communication tools and methods for your audience.
  • Develop effective marketing messages using the 5 W’s.
  • Utilize new strategies (unexpected oppor7unities) to reach employees.

For more information about this webinar, please contact DHPE's School Employee Wellness Programs Manager.

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