Using of Market Research Technologies to Design Effective Public Health Interventions
Building capacity of the public health workforce to eliminate health inequities and health disparities is imperative. State and territorial health agencies play a vital role in protecting the health of millions of citizens and ensuring health equity. These agencies are strategically placed to develop, implement, and sustain comprehensive population-based interventions that can protect health, including the elimination of health disparities and health inequities. However, most of these agencies do not have data sources and/or technology to understand the interplay of social, economic or environmental dynamics that drive and determine health outcomes. Through the Community Market Analyses Project DHPE provides awarded states and tribal centers across the country access to training, market research data, analytic tools, and geographic information system technology. With these tools, state and territorial agencies will be able to understand the constant changing dynamics of environments so that public health interventions are successful.
RFA for Community Market Analysis Project - Applications Due November 25, 2013
Community Market Analysis Grantees
Goal: To improve state capacity to reduce health inequities by providing them with data on social determinants of health and consumption patterns that influence health at the community level.
Below are the states DHPE provides marketing data and technology to through a CDC co-operative agreement. List of the projects they worked on utilizing market research data and technology are provided in the links below.
CMA Grantees Online Group
View Nielsen's Webinar from 2011 RFA